Guest Post: Four Tips To Help You Finance Your Business

“While financing your business is a big step for any company, it’s also a major learning process. Acquiring funding…”

Guest post by Megan Harris

4 Tips That Will Help You Finance Your Business


Thanks to the rise of digital marketplaces, crowdsourcing and a global network of startups, today, there are various ways to finance your business, regardless of what stage of development you are in. Yet, while size doesn’t matter, the industry does, thus it’s vital that you focus on exactly what type of funding works best for you business model.


While financing your business is a big step for any company, it’s also a major learning process. Acquiring funding successfully doesn’t come without its challenges, and takes a combination of perseverance, dedication and careful planning.


Here are four ways that you can pinpoint what needs to be done in order to properly finance your business.


  1. Market analysis

Conducting market analysis is essential for carving out a business plan that will both attract investors and also mark potential changes in the market that may affect your industry.


Preparing for fluctuations in the market can help you prepare for unexpected losses, ensuring that they are just a bump in the road, rather than a serious setback. Conversely, anticipating a period of positive growth can help you make smarter decisions with your money, making potential investments less risky.


Businesses today have the option to utilize a wealth of online market research tools, such as Google Analytics and SEMRush. These are great resources that small business and entrepreneurs can use to identify market trends and competitor activity, helping them to improve their overall marketing strategies to increase customer engagement and revenue.


  1. Fundraising experts

Businesses, especially ones that are new to the funding world, can greatly benefit from an expert opinion when it comes to finding the best funding process that works for them. Today, it has never been easier to find an expert in fundraising, thanks to an increase in freelance platforms that take on carefully vetted professionals from a variety of backgrounds.


Collaborating with an expert in funding provides important insight into what investors expect from a business plan, which in turn can help you improve your financial modeling. Managing current expenses is a key part of ensuring long-term success, as it teaches you how properly allocate funds. Knowing when to tighten your grip in difficult times and how to identify lucrative opportunities is essential for making financially savvy decisions, especially when your company begins to grow and expand.


  1. Business Loans

There are various business loans that businesses can use to get their foot on the ground. As is with any loan, you will want to make sure you have set yourself up to pay it back, which means choosing the right plan based on your industry and level of development. Platforms like Virgin Startup are a great example of funding which caters to specific types of businesses models, in this case, startups. With a focus on entrepreneurship and meaningful output, Virgin is in tune with the needs of contemporary startups, and not only provides funding but also valuable support. There are various avenues you can take when looking for a small business loan, from municipal funding to private companies. But before you sign any paperwork, make sure to do your research, such as comparing quotes and reviewing customer feedback, to ensure you’ve picked the right lending plan for your business.


  1. Sustainable projections

In addition to understanding your target market and being prepared for potential setbacks and surprise variables in the market, you need to have an outline of how you are going to maintain and grow your business once it’s financed. This is where financial projections come in, and they should be included in every pitch you give to investors. Before they sign a check, any investor, whether they’re a venture capitalist, peer-to-peer, or bank, needs to be sure that you are prepared to judiciously allocate additional funds to become both profitable and self-sustainable.


While funding improves immediate revenue, making sure you know how to manage your finances during periods of growth is a key part of any successful business story.


Carefully researching funding options, and creating a business plan that considers current trends, market research and measurements for progress are all essential steps that need to be taken if you want to create a financially sustainable and profitable business model.