Forced Obsolescence And The End Of Capitalism As We Know It

Designing your products to have planned obsolescence can be challenging, so businesses have innovated new ways of obsoleting…

by Jeff Fischer via The Organic Prepper

We previously wrote about planned obsolescence, but now things have gone even further. Products aren’t just being designed to be obsoleted, but they are being intentionally engineered by manufacturers to self-destruct and take other parts with them.

America has been at a juncture in its evolution of Capitalism for some time. We’ve agreed to take a greedy detour that deviates from our roots of greatness and pride. Where this path will take us, we’re not sure, but we’re about to explore it.

Business by the numbers

Understandably, it’s a dynamic and challenging environment in which businesses now exist. Being a business owner today there are endless amounts of regulatory bodies with which to comply, filings to make and taxes to pay. That’s not even including creating a competitive product or service, bringing your products and services to market in a meaningful way and trying to create – and keep – an exceptional customer experience. Let’s face it, business ain’t easy.

Every business has a polarity to its financials: expenses and revenue. Every business also has a polarity to its revenue: new customers and existing customers.

If you want to grow a business’s profits, there are a limited number of ways to do it. Many are reputable and add customer value, but some are disreputable and have the potential of causing customers negative experiences and possibly injury or even death.

  • Reduce expenses
  • Increase new customers (revenue)
  • Increase existing customer revenue

Most businesses want -really, need – to create exceptional growth. That’s why they’re in business and for publicly traded businesses, that’s the expectation of their shareholders.

Expense reduction is a limited short term limited gain, so businesses rightfully focus on revenue generation. If you’re a small business you have one sole mission – gain new customers. But, for large businesses with existing product lines and established market share, what are their options?

They either need to get very good at marketing and create innovative ways of differentiating themselves from their competitors with their existing product line or they need to bring entirely new products or product lines to market in an effort to gain more new customers. This often takes a long time (R&D) and comes at a great expense.

The most obvious and accessible option is to create more revenue with their existing, established, customer base.

To add value or create negative value