While we are awaiting confirmation as to whether they intend to bring the product to market or have just launched a clever marketing scheme based on the European banking crisis in the aftermath of the Cyprus bail-in, Spanish mattress company Mi Colchón has released a Hollywood like theatrical advertisement promoting the “safest vault in the world”: the world’s first mattress safe.
CRISIS: Spanish banks collapse
Spaniards fear for their money, and no longer sleep well.
DES’S experts on sleep and rest presents the solution….
THE FIRST MATTRESS WITH A SAFE!!
Sleep tight and with your money safe and away from banks.
The must see 120 second clip is below:
With advertisements such as the one above gracing the boob tube, we wish the ECB well in their endeavors to keep Spanish (& Greek, Italian, and Portuguese) banks well capitalized and solvent.