Is “Financial Literacy” Making Gold Less Relevant In India?

Gold is for the great unwashed while modern financial assets are for more sophisticated people, people gaining “financial literacy”…

by Chris Powell of the Gold Anti-Trust Action Committee (GATA)

Dear Friend of GATA and Gold:

Predictably enough the Financial Times report today that is appended here underplays the Indian government’s unending war against gold, while acknowledging that the government’s paperization campaign has failed so far.

But the report is delightful for its presumption that gold is for the great unwashed while modern financial assets are for more sophisticated people, people gaining “financial literacy.” You know — people who don’t mind that valuations can be changed abruptly by government policy rather than market fundamentals, people who aren’t worried about central bank destruction of interest rates, people who are sure that they couldn’t possibly be scammed by financial houses, and people who can be persuaded that assets can be hypothecated to infinity without anyone ever realizing that they are oversubscribed.

That is, people who believe everything they read in the Financial Times.

CHRIS POWELL, Secretary/Treasurer
Gold Anti-Trust Action Committee Inc.

* * *

Rise in Indian Financial Literacy Tarnishes Appeal of Gold

By Benjamin Parkin
Financial Times, London
Wednesday, August 20, 2019

That a gold trader in London has to watch the progress of South Asian monsoon rains says something about the depth of India’s love for the precious metal.

Farmers celebrate a good harvest by purchasing gold jewelry, to be gifted at weddings or kept for future generations. Others might buy the precious metal on religious festivals such as Akshaya Tritiya or donate it to a temple. Gold bracelets or nose rings feature prominently across the economic spectrum. Lakshmi, the goddess of wealth, is often depicted exuding a yellowish glow.

India has long been a crucial source of global gold demand, its voracious appetite second only to China’s. For millions of rural Indians, historically without access to bank accounts or even sometimes a steady supply of cash, hoarding gold was often the only way to store wealth.

But demand for the precious metal is waning, threatening to change the India equation for global gold investors. Prime Minister Narendra Modi’s government has embarked on an aggressive programme to formalise the fast-growing economy, improve financial literacy, and increase access to products such as mutual funds. Intended or otherwise, all this has contributed to a steady fall in gold demand, setting off alarm bells in the industry.

From a record high of more than 1,000 tonnes in 2010, consumer demand for gold in India has since fallen by about a quarter to 760 tonnes last year. A recent price rally has accelerated the trend. Global prices this month traded at a six-year high of more than $1,500 a troy ounce, leading some local prices to hit record levels. In value terms, gold imports fell 42 per cent in July from a year earlier.

The most controversial of Mr Modi’s initiatives, known as demonetisation, involved a shock decision in 2016 to invalidate the majority of the country’s cash supply in order to flush out undeclared wealth (of which gold merchants were often ready recipients). That was followed by an overhaul of the indirect tax system.

Meanwhile, a separate scheme to increase access to banking has prompted the share of adults with bank accounts to more than double since 2011.

Newly financially savvy Indians realised they could enjoy higher returns investing in stocks and bonds rather than physical assets such as gold or property. This prompted a boom in mutual fund investing, with assets under management rising to 26 trillion rupees ($364 billion) at the end of May, almost doubling since demonetisation. Meanwhile, the share of physical assets in household savings, including gold, fell.

A consumption boom has also created new competitors. “Earlier, gold was the only ultimate luxury for Indian households,” said Somasundaram PR, managing director of the World Gold Council in India. “Today it is not. A car is a luxury, electronics are a luxury, foreign travel is a luxury. Therefore it is cutting into the wallet.”

This has resulted in frantic efforts by authorities and industry bodies to reinvent gold as a financial asset fit for the government’s vision of a 21st-century digital Indian economy. About 24,000 tonnes of gold lies unused in households and religious institutions, according to a 2018 government report.

Efforts to draw that wealth into the financial system have mostly fallen flat. A so-called gold-monetisation scheme, whereby consumers could deposit their gold with banks and earn money on interest, has failed to catch on. Gold exchange traded funds and sovereign gold bonds, which are not backed by physical gold but track the metal’s price, have also failed to excite investors.

“I don’t see wealth managers very equipped in educating their clients that you should diversify in gold,” said Nitin Bhasin, head of research at brokerage Ambit Capital. “The mindset is still, ‘If I’m buying gold, I might as well buy it in a format that it can serve a dual purpose,” he added, referring to its jewelry form.

One problem for India is that, despite the size of its market, the country lacks a single, transparent benchmark gold price. A plan to fix that by launching a spot gold exchange, modelled after China’s successful Shanghai Gold Exchange, is gathering momentum after a consortium of banks and trade groups recently submitted a blueprint to the government.

Meanwhile, companies are looking to cash in on the shift. Paytm, an Alibaba-backed digital payments start-up, launched a platform to allow users to trade gold from their mobile phones, with the option of delivery.

Paytm also plans to offer sovereign gold bonds as it expands into brokerage services. “It’s a very, very different market that we’ve opened up,” said Nitin Misra, a senior vice-president at Paytm.

India’s deep affinity for gold is not going to change. But the shift in investment patterns is making the precious metal less relevant in the world’s second-largest market. It will require swift action to ensure gold thrives alongside India’s fast-developing financial markets, rather than suffers because of them.

* * *

Join GATA here:

New Orleans Investment Conference
Hilton New Orleans Riverside Hotel
Friday-Monday, November 1-4, 2019

* * *

Help keep GATA going:

GATA is a civil rights and educational organization based in the United States and tax-exempt under the U.S. Internal Revenue Code. Its e-mail dispatches are free, and you can subscribe at:

To contribute to GATA, please visit: